One of the best ways to grow your search engine marketing is to take a minute to study your competitors. New paths and ideas to success will open in your industry when you analyze your competition. Below are ways to help you in analyzing the competition.
URL Structure: Take notice of competitors URL’s. Are they static or dynamic? Do they give meaning or explain the company. What makes it stand out?
Meta Data: Analyze the Meta Data on your competitor’s website. Look for the meta keywords that they use in the meta data within the pages. Can you see them within the title and description on the page?
Site Map: Convenient internal navigation plays an important role for boosting ranks. The search engines can crawl the website easily if text based links are provided to navigate to the internal pages.
Link Popularity: Link Popularity is the key for the success of the website. It is recommended to inspect the number of quality links that links back to your competitor’s website. A number of legitimate links in the website of the competitor will help in the higher rank on the specific targeted keywords since search give weightage to the websites with high link popularity. This will help you to plan strategies by which you gain visibility on the keywords and generate the traffic.
Site Age: The older your website, the more influence is has in search engine rankings. You can’t fake a website age. So do the research and get your site registered as soon as possible to help yourself with the ranking later down the line.
Pages indexed – It refers to the number of webpages that are listed in the search engines index. The top ranking websites can be indexed easily by the popular search engines like Google, Yahoo, and MSN.
Home Page PR – It is the Google Page Rank. Google gives a 0-10 score for assessing the value of the webpage. This is generally dependent on the quality and quantity of incoming links. It is the most popular metric for all the webmasters to check. It can be checked by the Google Toolbar or a site like PRChecker.
Strongest Pages – A few online SEO tools like SEOmoz provides “strongest pages” tool which will show the important pages on the domain. It depends upon the number of links pointing to the website and the current rankings. This gives you an idea of what content on their domain is causing the high rankings. It will provide you a brief idea about what content on the domain is pushing them to get higher ranks.
Now that you have the methods in which to analyze your competitors, do some research and put in some person-hours. Tell your web desinger to explore your top competition and combine each of their best efforts to give you the step up.
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